Convert brand’s equity into new opportunities.
Businesses evolve. Markets change. The competition never stops. Whatever the reason you need to rebrand, we can help you prepare for what’s next erasing your past successes.
Building on your legacy.
It takes a lot of resources to build equity in your brand—and it’s critical to understand how that equity was built over time and how much value it has going forward. Is your brand tired? Does it need a boost to reach new market opportunities, or is it being held back by some outdated brand attributes? We can work with your team to help reframe and reposition your brand promise to take advantage of your full potential.
Repositioning your brand promise.
Rebranding provides an opportunity to reframe your brand promise—what you say, how you say it and what kind of reaction you hope to achieve. Thinking strategically and planning out the desired outcome is critical. We’ll take your team through a collaborative strategic and creative process to align your business plan with your market opportunity—ultimately building a new market presence.
Naming your company, product or service.
The name is an integral part of your overall brand. It should embody the essence of who you are and the feeling you intend to build into your personality. Throughout our naming process, we’ll help develop ideas that fit your category and business goals, are easy to say and are fully relatable, memorable and searchable. Once we have a strong name, we can start to craft its meaning for your brand.
Designing a new brand and assets.
Your brand is a collection of rational and emotional reactions and decisions. With a strong name in place, we can shape your brand’s personality and presence. Using well-crafted elements—from logo, brand applications and brand guidelines to voice and messaging—we can tell a fresh story to connect with your target audiences.
Introducing your refreshed brand.
With carefully crafted messages and visuals—across traditional applications and digital channels—we can build brand recognition with your external and internal audiences. We continue to support your team, to ensure your investment in the brand delivers on both your short-term and long-term goals.