Zync - Journal | Results and insights worth sharing.

Journal

Results and insights worth sharing.

Podcasts

2021 year in review.

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Like our 2020 wrap up last year, this episode is all about the key themes and trends that we noticed during the year 2021.

Podcasts

When a brand is not the brand.

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When is a brand is not the brand? With the rise of marketplaces and partnerships, sometimes the brand that you're seeing is not the brand that it is…

News

Olympic.ca takes home two awards.

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At Zync we are celebrating two recent wins for Olympic.ca – the best in class Web Excellence Award and the silver W3 Award, both in the category of Website – Sports.

Podcasts

Branding the big banks.

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How important is branding to the big banks? Does it make a difference?

News

Facebook’s risky transformation into Meta might just pay off.

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Brad Breininger, co-founder at Zync was interviewed by the Financial Post about Facebook's rebranding.

Facebook’s risky transformation into Meta might just pay off.

Podcasts

Can rebranding help Facebook?

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Facebook is rebranding. Its new name is Meta, and it seems it's here to stay.

Podcasts

The pandemic effect on brand trust.

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Did the pandemic have an effect on brand trust? What did we discover in this year's Gustavson Brand Trust Index? And how has it affected big corporations like Bell, Telus, or Amazon?

Podcasts

Are QR codes making a comeback?

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With vaccine passports on the horizon, the government is talking about issuing QR codes to facilitate a “quick response” to get into places like restaurants and other public establishments.

Podcasts

Dealing with digital ID.

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How can brands deal with digital ID? In Canada and around the world, people are talking about vaccine passports – and digital IDs in general. Governments, organizations, and brands will need to adapt to these changes too.

Podcasts

When brand gets personal.

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More and more, personal brands have become integral to the marketplace – for influencers, politicians, and any other person or organization.

Podcasts

Are brands greenwashing?

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What is greenwashing? Why was it created? Are brands making themselves seem more environmental than they actually are? And is sustainability from the brand perspective pure marketing?

Podcasts

The new face of events.

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We need to talk about how events have changed, based on how the world has changed. With an event as huge as the Olympics having to navigate around Covid, how different are things now?

Podcasts

Navigating your brand today.

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Brands are operating in a world where things are changing rapidly. Whether we're talking about changes to healthcare, changes in what is acceptable and what isn't, even cultural changes, that put us in a different way of thinking.

Projects

A website designed to perform.

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With fans and family alike watching the Olympics from their homes this year, Zync was honoured to help move the fan experience forward, from anywhere, anytime.

Podcasts

Privacy and beyond: How deep do brands go?

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Apple drew first blood with iOS 14.5 and the new tracking consent requirements it has. In the other court, Facebook and some of the other advertisers punching back.

Privacy and beyond: How deep do brands go?

Podcasts

Will people pay to play?

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We've seen a lot of brands make money using the freemium model. It's been mostly applied to apps, but does it work for other businesses and brands as well?

Projects

Ending LGBTQI2S+ bias in sport.

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A microsite bringing attention to an under represented community.

Podcasts

Branding: offline and online.

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There's been a huge move to online because of the pandemic. What happens when this is all over and we move back to in-person?

Podcasts

The power of clear communication.

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Let's be clear (no pun intended): We've really had a lens shine on the importance of clear communication because of everything that's been going on over the last year.

Projects

Mobile-first website for fans on the move.

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Knowing your audience and designing to their preferred way of connecting with your brand results in better engagement and brand loyalty.

Mobile-first website for fans on the move.

Podcasts

Defining your brand voice.

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When you build a brand, most people think about what it's going to look like, but do you think about what it's going to sound like?

Podcasts

Healthy branding for health.

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Has the merging of healthcare and tech influenced the importance of brand in this industry?

Podcasts

The sound of brand

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A trademark may be one of the most important business assets protecting your market presence.

Podcasts

Trademarking your brand.

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A trademark may be one of the most important business assets protecting your market presence.

Podcasts

The cost of content.

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Some countries are developing legislation forcing social media platforms to pay for published content.

Podcasts

Brand wars: Facebook vs Apple.

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Apple is implementing iOS privacy changes. This has caused a conflict between them and Facebook.

Podcasts

When brands become the standard.

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Some brand names become generic, or they become something much bigger than where they started.

Projects

Leaving the old behind.

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The new brand was aligned perfectly with the company's new direction. It was critical to extend the new look and feel to the website.

Projects

A launch microsite aims to educate.

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A microsite is often the best solution for a campaign. It can be developed quickly and deliver unique campaign creative.

Projects

Making a difference in clinical research.

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This new name and brand speak directly to the company's main target—the science community.

Podcasts

Who does your brand belong to?

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Does it belong to you? Your customers? Or the general public?

Projects

A perfect environment for a strong identity.

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The Environment Office of the Saugeen Ojibway Nation knew it does more than just technical and legal work—it represents the Nation and all its members. They need a new identity to capture their role.

A perfect environment for a strong identity.

Projects

A crowning success.

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When what your company does today is no longer reflected in the original brand, it is simply impossible to ignore the obvious.

Projects

Employee engagement SaaS platform videos.

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Employee engagement and reward solutions can be challenging. Our videos show how AI solutions can help companies transform their employee recognition.

Employee engagement SaaS platform videos.

Projects

Brand update with surgical precision.

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Account for and respecting current brand equity is critical when updating any company image, and that was top-of-mind when we were hired to update 7D Surgical's brand.

Podcasts

Can brands build community?

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Do brands have a responsibility to reach out to the communities they are in? Is community-building good business?

Podcasts

The good, the bad, and the ugly.

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When it comes to branding and rebranding, things can turn out great, or not.

Podcasts

Who owns social?

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We all use it. Brands spend a lot of money trying to build brand awareness, but who controls the channel?

Podcasts

Are you in the Clubhouse?

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There is a new app in the house: Clubhouse! Are you in the club? What do we know about it? What’s the buzz?

Projects

Adding voice recordings for an even wider reach.

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This online annual publication changed the way legal articles are published. And now we and now with added voice recordings we

Adding voice recordings for an even wider reach.

Podcasts

Brand spotlight on 2021.

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E-commerce, diversification, inclusion, efficiency, and customer focus were just some of the great lessons of 2020.

Podcasts

2020 brand review.

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It’s been quite the ride! So, how did brands respond?

Podcasts

When brands collide.

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Do brands purposely create rivalries to increase attention?

Podcasts

Branding with heart.

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Should a brand personality include emotion, or should it be strictly rational?

Podcasts

Brand voice—humble or arrogant?

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Is your brand humble or arrogant? Where do you fall on the spectrum?

Podcasts

Flipping the brand switch for 2021.

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Considering the ups and downs we’ve had in 2020, everyone has their sights set on 2021.

Podcasts

Finding the right brand name.

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What’s in a name? How do you find the right one? And, what are the key considerations?

Podcasts

The right platforms for your brand.

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Which platforms work best for B2B, B2C, products, and services?

Podcasts

Rethinking brand engagement.

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As we continue to go through the pandemic, should we adjust brand engagement strategies?

Podcasts

Is branded social media fake?

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With the rise of influencers and more targeted brand placement, social media is an important part of the marketing plan.

Podcasts

Is trust connected to branding?

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What's the connection between branding and trust? Can trust be bought? And, what is its relationship with brand awareness?

Insights

The best brands are built from the right intent.

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Defining who you are as an organization is all about finding your meaning. Sure, you’re in business to make money, but your brand must good deeper.

The best brands are built from the right intent.

Podcasts

Building an internal brand.

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What are the important elements of an internal brand?

Podcasts

How does internal culture accelerate a brand?

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Can employee engagement levels help accelerate and support brands in the marketplace?

Podcasts

Your brand’s UX is more than digital.

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Does the user experience go beyond a device? Why is it so important?

Podcasts

How does UX affect your brand?

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UX is a big part of how brands interact with audiences. But is it really that important?

Podcasts

Getting phygital with your brand.

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What does phygital mean? How can the phygital experience impact the customer journey?

Podcasts

Is your brand accessible to everyone?

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What exactly does it mean to be accessible? Is it just about regulations?

Podcasts

What do analytics mean for branding?

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Numbers are important. What about context? Do we need both to gain meaningful insights?

Podcasts

Delivering your brand in digital.

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How important is online presence in the whole brand equation?

Podcasts

Why everything is brand.

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Is it about having a nice logo or the best visual identity? Or is it more than that?

Podcasts

Is your brand ready for what’s next?

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A crisis situation presents many challenges. But can it also present new opportunities?

Podcasts

Can B2B brands sell online?

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It may seem perfectly natural for B2C to sell online. But is B2B really different?

Podcasts

Can all brands sell online?

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What new terms are being added to our marketing vocabulary? Are audiences changing their shopping habits?

Podcasts

Brand value in the time of COVID.

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Is it important for the healthcare industry to have strong brands?

Podcasts

The future of work and branding.

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Are we ready for what comes next? What will determine success when building your brand for this next phase?

Podcasts

Is TikTok the future of brand channels?

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Is a platform like TikTok important for brand building? How does it compare to other channels?

Insights

3 types of websites and their benefits.

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When you want to learn about a company, product or service you go online. Is your audience doing the same?

Insights

Is your brand accessible?

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You are probably aware of accessibility standards for websites, but did you know that it may be difficult to comply with these standards if your brand itself isn’t accessible?

Podcasts

Do people care about brand?

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Does it even matter? Is a brand a promise?

Podcasts

Keeping mental health on-brand.

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To deliver on our brand promise, we have to ensure our minds are in good shape—now and after the pandemic.

Podcasts

Keep calm and brand on.

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What we do hasn’t changed, but how we do it and from where is definitely not the same.

Podcasts

Is your brand online enough?

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Is a website the only thing you need? Are you taking advantage of the right digital channels?

Podcasts

Pivoting your brand when things change.

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We’re in a time where your biggest considerations have to be about what’s going on in the world instead of just following your business plan.

News

We wanted to help.

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At the beginning of the pandemic, we knew that we could help by offering our expertise to an organization that was helping in the fight against Covid.

Podcasts

Building your brand when working remotely.

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What will this unprecedented event mean to your brand’s mission, vision, and values?

Podcasts

Managing your brand through chaos.

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How do we continue to not only manage our brands and maintain momentum, but be great corporate citizens?

News

Moving into our new digs.

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Months of planning and designing the new space are over. We are finally moving in!

Insights

Why naming your brand is the most important thing you’ll ever do.

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Besides the logo, a name is the first thing a consumer learns about a brand. It’s one of the most important company assets.

Projects

A website focused on tech leaders.

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With the new brand completed, we designed and developed a new website with a clear focus on members.

Insights

3 essential brand tips that will drive your business.

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A few key factors separate what makes brands truly effective from the rest.

Insights

Moving beyond startup mode.

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By understanding why your brand exists in relation to the market and who it matters to, you can develop strong growth opportunities.

Projects

Team Canada’s fan engagement play.

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Every two years, the world focuses its attention on those among us with near super-human abilities, and Zync is honoured to help bring their stories to millions of Canadians.

Projects

Naming and branding a tech association.

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A cutting-edge facilitator and curator of tech relationships needed a new name and brand to align their focus and membership base.

Projects

Where’s the dial now?

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Zync helped #MoveTheDial unleash a long overdue wake-up call and call-to-arms against gender disparity in Tech.

Projects

A campaign targeting distracted drivers.

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To address the issue of distracted driving, Aviva hired Zync to developed a social media campaign.

A campaign targeting distracted drivers.

Projects

Designed to reach an exclusive audience.

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Zync focused on TMFD Financial’s ability to help dental professionals with their accounting, planning and consulting needs.

Designed to reach an exclusive audience.

Projects

A microsite delivers a fresh approach.

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Zync designed an online report to deliver research findings in a new way to a wider audience.

Projects

A launch video delivers a new brand.

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It's exciting to introduce a new brand, but replacing a 100 year old identity needs a bit of context.

Projects

A product video makes the complex simple.

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Motion graphics are a great way to present difficult concepts and ideas. We used this approach to explain and present the power of Deloitte's new tool.

A product video makes the complex simple.

Projects

Motion graphics explain financial products.

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To help Sun Life Financial explain their saving and pension products, we developed a series of whiteboard and motion graphics videos.

Motion graphics explain financial products.

Projects

Turning a website into a lead generation tool.

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Flybits has a strong context-as-a-service offering, but technical lingo on the website wasn't converting interest into sales. Zync was hired to solve that problem.

Turning a website into a lead generation tool.

Projects

A new brand after 100 years.

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OANHSS (Ontario Association of Non-Profit Homes and Services for Seniors) has been caring for seniors since 1919, but their brand never received any love and attention.

Projects

A website engineered for lead generation.

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Isaac, a Toronto based engineering company needed a new website showcasing their new brand and simplified information to the target audience.

A website engineered for lead generation.

Projects

Bringing certainty to an uncertain world.

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Our creative addressed a complex subject—retirement savings – with a play on words turning them into empowering messages.

Bringing certainty to an uncertain world.

Projects

You can call me “Isaac”.

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When the Canadian team decided to separate from its UK parent company Newton, they called Zync to create a new brand and personality.

Projects

A new name defines purpose.

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Zync used renaming and rebranding of the corporation to help them define their purpose and open new growth opportunities.

Projects

An intuitive UI makes the complex simple.

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Layers of interpretative data required an intuitive user interface, clear and simple graphics, and a strong brand.

News

Named one of top 10 web design firms in Canada!

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We are honoured to be recognized for our ability to deliver results in web design by Clutch, an independent U.S. firm.

Named one of top 10 web design firms in Canada!

Projects

“Water is beautiful” campaign.

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Launching an insurance product may not seem like a great opportunity for a strong campaign, but sometimes the hardest challenges deliver the best results.

Projects

Getting everyone to the same “stop”.

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Getting a large sales team to deliver a coordinated and consistent message can be challenging, and that's exactly what our concept was able to solve.

Insights

A look at 5 monumental strategic pivots.

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Sometimes the initial idea doesn’t work out, but it may lead to a successful second go.

A look at 5 monumental strategic pivots.

Insights

Why brand your startup?

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Investing in a brand when your startup costs are mounting may seem like a bad idea, but connecting with your audience is key to success.

Projects

The spotlight is now on user experience.

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Finding just the right speaker can be overwhelming, so with the new website we focus on presenting speakers by topic and type.

The spotlight is now on user experience.

Insights

6 tips for creating great brand videos.

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Video is becoming the content of choice across all digital channels. Is your brand developing engaging video content?

Insights

5 social media myths debunked.

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Should your business be on every social channel and post every day?

Insights

5 web design myths debunked.

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What makes a great website?. Is accessibility important? How about mobile devices?

Insights

Gamification to drive key metrics and KPIs.

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You have a great website, but engagement with your audience is not what you expected. Gamification may be the right solution for you.

Gamification to drive key metrics and KPIs.

Projects

A vanity plate of fantasy and dreams.

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This visual display of fantasy and dreams delivers a truly unique aesthetic—helping Umbra Telegraph Pictures stand out in Hollywood.

Projects

New website aligns closely with the brand.

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With the launch of Koskie Minsky's new brand we also designed and launched their new website.

Insights

Brand from inside out.

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Your external brand will be a strong if you live it from inside out.

Projects

Quick tip videos deliver useful content.

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Short videos were a perfect way to help Aviva insurance clients take an active role in protecting their homes from potential water damage.

Quick tip videos deliver useful content.

Insights

5 brand myths debunked.

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There are a multitude of opinions about what brand is and isn't, and how to get it right.

Projects

Giving something new a feel of old.

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A vintage art deco feel combined with a clean aesthetic was a perfect fit for Umbra Telegraph Pictures.

Projects

To this law firm, design matters.

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Koskie Minsky needed a new look that would bring all practice areas together under a unified tagline and brand.

Projects

A “fresh” recruitment campaign.

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When you are the country's largest retailer, recruitment becomes a critical part of your brand.

Projects

A little science goes a long way.

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A patent agency was looking to make their brand more interesting. It was an opportunity for us to develop a clever name and versatile visuals.

Projects

A simpler logo to build a stronger brand.

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Global, one of North America’s largest manufacturers of workplace furniture needed an update to meet today’s market demands. Zync worked with their leadership to facilitate change through brand.

Projects

Building our cities.

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We like to hear stories of individuals and communities that are making a difference. TD Bank wanted to highlight some of those stories.

Projects

Packaging a premium experience.

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An account card for high net worth clients gets a special treatment.

Projects

Making saving for retirement fun.

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Why not make boring topics more interesting with a gamification platform, colourful illustrations and fun animations.

Projects

Gamification increased loyalty and engagement.

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Zync takes Team Canada fan engagement to a new level through the use of gamification.

Projects

Making HR law more “human”.

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Hicks Morley, a leading Canadian law firm devoted to human resources law and advocacy was looking for an update to their image that would better reflect their market position.

Projects

Flexible design for unique business needs.

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Highly customized and targeted materials help Scotiabank address the many unique needs of their business customers.

Flexible design for unique business needs.

News

Zync wins Webby Award for chrishadfield.ca

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We are proud and honoured to be working with Chris Hadfield's team to turn an idea into a winning reality. It's simply out of this world.

Zync wins Webby Award for chrishadfield.ca

Projects

Teachers learning about their pension.

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Learning about saving for retirement is not the most interesting, but a short animated video can make it a little easier and fun.

Insights

Better websites build better brands.

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Most organizations work hard at creating websites, but are they willing to strip away their “corporate speak”?

Projects

Making shopping a personal experience.

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This fashion website introduces a new option—personal wardrobe planning and shopping for the modern woman.

Projects

User interface for a performance dashboard.

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A dashboard designed to display critical financial data enabled the organization’s team to monitor and communicate key activities.

Projects

Building awareness and raising money.

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Zync helped introduce the new Bridgepoint brand and positioning with a multifaceted advertising campaign.

Projects

Building a stronger digital presence.

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This wasn't just a regular website—it became a business tool helping the company completely rethink its operations and marketing.

Projects

Relevant content for a very focused audience.

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Fight Against Cancer Innovation Trust needed a website to deliver their content to a niche audience.

Relevant content for a very focused audience.

Projects

Out of this world.

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This Webby Award wining website is a destination where fans can find out more about Chris and his illustrious career.

Insights

Webfonts 101.

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Liberated by thousands of screen-optimized webfonts, the web has become much more diverse in it’s typography. However, many of these services charge a fee. Is it worth it?

Projects

It’s how we build communities.

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With the launch of Armtec's new brand and website, we created and produced a video showcasing their role in building new infrastructure across Canada.

Insights

Have you looked at your search results lately?

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If you are looking for a snapshot of website performance, the little data can glean some very useful insights.

Have you looked at your search results lately?

Projects

A new identity to help advance research.

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Sometimes raising a letter in a simple wordmark is the best way to communicate the main purpose of an organization.

Projects

A classic emblem for a sophisticated image.

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Zync created a new name and retail brand for Fisher & Company—a fashion retailer looking to expand into Toronto's business district.

A classic emblem for a sophisticated image.

Projects

Branding a hospital with a unique position.

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The new visual identity and “active healthcare” positioning place Bridgepoint firmly at the forefront of healthcare reform.

Branding a hospital with a unique position.

Projects

A new brand from the ground up.

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Zync designed a new brand to represent the organization’s engineering and construction expertise.

Projects

Love your job.

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IKEA's footprint in Canada was expanding, so Zync helped develop a recruitment campaign to attract the right type of talent.

Insights

What happened to brand loyalty?

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When we talk about authenticity and customer/audience experience, brands need to do more than focus on their bottom line.

Branding is about capturing hearts and minds, and the stories we share.

Branding is about capturing hearts and minds, and the stories we share.

Results and insights worth sharing.